Online SEO Marketing Strategies
Why is keyword research so important to an SEO marketing campaign? Keyword research is important because, this is where your visitors will be coming from. Pick about 50 search phrases. Now look at the volume. How much traffic can you get to your website for each term? What kind of competition do you have? Take the 50 keyword phrases and develop some content on your website.
Here are some SEO training tips I’ve learned. I use a pay-per-click campaign to test all of my keywords. I come up with a list of which ones where clicked on a lot and which ones were not. I needle down a return on investment. The keywords that produced a lot of links I’ll work with. Buy now my keyword list is down to 25 words.
These are the keywords that will make me money. The keywords that I cut out I don’t use. No point in it when you have better search terms.
Then I’ll take the longer tailed keywords and I’ll work on my blog some more. I work at ranking for the longer tailed keywords first, and then work my way up my list. Now I’ll do some link building, article writing and bookmarking.
At the time I start ranking for these longer tailed keywords, I’ll move up my list and work on the keywords that are a little bit more competitive. The way I look at it is this, if you can rank well for the longer tailed keywords, you’ll do well for the more competitive keywords.
I’ll work on a list and build it up to about 300 keywords before I develop my blog more. I lean more towards off page optimization. I write just enough articles for testing, but I make sure they are of good quality. You don’t want people coming to a web site that is full of junk that is disorganized. Now I’ll try and sell someone else’s product.
The articles on your website don’t have to be long. I keep mine short. I don’t want to waste the visitor’s time and I want to hook them right away with something so that they will come back for more. This is when I’ll ask for them to sign up for my mailing list. I’ll use these people at a later time and try and sell something to them. I always try to engage the reader to do several things. This is when you can put up a product to see if it would sell. That is why you want to have a mailing list. You can go back to the people that like your stuff the best. This is how I put together a good SEO marketing plan. If you do the same thing, you’ll succeed.